Brains, Biases & Bank Accounts: Free Business Event at Sussex Innovation
Tuesday 16th September 2025 | 12:30 – 13:30 | Sussex Innovation Centre, Falmer
Sussex Innovation is delighted to host Brains, Biases & Bank Accounts, a free, high-impact session designed to help business leaders and teams rethink their relationship with money.
The event will be led by Ben Price – a former Special Forces operator, Ironman Triathlete and now business coach – who draws on both his personal experience and professional expertise to explore the psychology of money. Ben will share how hidden biases and unhelpful patterns can undermine financial decision-making, and provide practical tools to build healthier financial habits.
Participants will learn how to:
- Recognise the financial biases that hold leaders back
- Reframe their money mindset for clarity and control
- Build sustainable financial habits for themselves and their teams
- Lead with confidence, fostering a culture of financial accountability
Brains, Biases & Bank Accounts is free to attend and open to all. Places are limited and advance registration is required.
Event details:
📅 Tuesday 16th September 2025
🕧 12:30 – 13:30
📍 Sussex Innovation Centre, Falmer
🎟 Free to attend – register here: Eventbrite link
About Ben Price
As a former Special Forces operator and Ironman Triathlete, Ben Price believed discipline was his greatest asset. Yet, while he thrived under physical and operational pressure, his business ran into debt through financial avoidance. Today, he is passionate about equipping leaders with the tools to build financial clarity, confidence and long-term control.
About Sussex Innovation
Sussex Innovation is a business incubation network supporting entrepreneurs, start-ups and scale-ups with space, expertise and resources to grow sustainably. Based at the University of Sussex, it provides a dynamic community where ideas thrive and businesses succeed.
