Coderus, a software development company from Innovation Martlesham, based at Adastral Park, has been selected to partner with BT to develop ground-breaking technology for Land Rover BAR as part of the prestigious America’s Cup.
BT is the team’s official technology in sustainability partner and a member of Land Rover BAR’s Technical Innovation Group. They already had a long-standing relationship with Coderus, and selected them to develop a winning formula to set the team on their way to victory.
Matt Lawson, Head of Applied Technology Centre at BT commented, “We are thrilled to have joined forces with Coderus on this project. Their expertise has been invaluable in developing technology that we hope is going to set the Land Rover BAR team apart from its competitors. The America’s Cup is as much about technology as it is skill. It’s developments like the one we’ve been innovating with Coderus that we believe will truly make a difference.”
A team of developers has been working tirelessly for months to bring a unique solution to one of the most difficult and high-profile technology problems in America’s Cup racing – providing fast and accurate tactical information to crews working at maximum heart rate. The new America’s Cup – with its substantially greater physical demands, higher speeds and more extreme environment – demands a completely new approach to provide infallible technology to crews working at the very limits of their capacity.
The America’s Cup is the oldest sports trophy in the world. It is likened to Formula One racing in terms of both technology and skill. It’s because of this technology and the competitive edge it can provide that specialists at Coderus have been selected to help.
Extensive testing and development has already taken place over the past few weeks at the home of Land Rover BAR in Portsmouth, and the technology is set for initial deployment during practice at this weekend’s Louis Vuitton America’s Cup World Series in Toulon, France. Currently, the rules won’t allow full use of tactical aids until the America’s Cup Qualifiers in Bermuda next May.
Mark Thomas, CEO, Coderus commented, “Naturally, we are delighted at having been asked to work on this. The project itself is extremely exciting and we are looking forward to being able to share more about what we’ve been doing in the coming months.
Its also a huge honour to play a small part in representing Great Britain at this prestigious event.
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