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Innovation Grants for Enhancing User Experience

Innovation Grants for Enhancing User Experience

This month, InnovateUK will be launching two new funding competitions for SMEs examining innovative solutions for improving user experience. Funded projects will aim to understand, anticipate and interpret user needs and behaviour, in order to design products and services that provide a good user experience. Application deadlines for both programmes will be May 6, 2015

Enhancing user experience using Personal Data is a £2m feasibility study competition for projects that harness personal data to develop or improve products, or employ innovative methodology to explore opportunities arising from analysing personal data. SMEs with a project lasting 6 to 12 months, with a total budget of £90,000 to £120,000, could receive up to 70% of eligible project costs.

Enhancing user experience in Retail is a £4m Collaborative R&D competition exploring ways in which knowledge and insights gained from analysis of personal data can be used to enhance the user experience for retail customers, and create commercial gains for retailers. SMEs with a project lasting 12 to 24 months, with a total budget of £400,000 to £1 million, could receive up to 60% of eligible project costs.

Proposals should consider the role of trust and reputation when using personal data, and demonstrate that they follow best practice for privacy and security of personal data. Projects must be business-led, but SMEs may collaborate with academia or other industry partners. 

To learn more about the innovation funding available to your business, please contact Jon Ion at (0)203 435 6853 or by email at jion@rdpassociates.com


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